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164045829
Sva Masters in Branding A History of Brands: Origins of Consumer Markets, Hardcover
96% of respondents would recommend this to a friend
Item #:
164045829
ETB 5148
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A History of Brands is more than just a history book; it's a deep dive into the forces that have shaped modern commerce and consumer culture.
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What Stands Out
Comprehensive History
Explores the evolution of brands from their inception, providing a detailed background on consumer markets and how branding shapes purchasing behaviors.
Scholarly Insights
Delivers academic research and case studies from experts, making it an essential resource for students and practitioners in branding and marketing fields.
Visual Appeal
High-quality hardcover design, featuring engaging visuals and illustrations that enhance understanding and retention of brand history concepts.
Product Details
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Art, Music, and Photography |
| Pages | 160 |
| Reading level | General |
| Subgenre | Graphic Arts |
| Series title | Sva Masters in Branding |
| Edition | 1 |
| Publisher | Rockport Publishers |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Editor | Mark Kingsley |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.30 x 0.70 x 9.10 Inches (16 x 1.8 x 23.1 cm) |
| Assembled product weight | 1.05 lb (480 grams) |
| Bisac subject heading | Design |
Who Should Buy?
-
Marketing Students
Ideal for marketing students seeking to understand the evolution of branding in consumer markets throughout history.
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Branding Professionals
Valuable for branding experts wanting to deepen their knowledge of brand origins and market development.
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History Enthusiasts
Perfect for individuals interested in the historical context of consumer behavior and its impact on society.
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Casual Readers
Not suitable for casual readers looking for light, entertaining content on brands and marketing trends.
Product Description
Sva Masters in Branding A History of Brands: Origins of Consumer Markets, Hardcover
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Customer Questions & Answers
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Question:
What is the publication date of A History of Brands?
Answer: The publication date is July 22, 2025. -
Question:
Who is the author of the book?
Answer: The book is authored by Richard Shear. -
Question:
What kind of insights can readers expect from this book?
Answer: Readers can expect insights into the evolution of branding, cultural impacts, technological shifts, and future trends.
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Features & Benefits
- Explore the fascinating evolution of branding from ancient symbols to modern trademarks.
- Discover iconic brands and their influential stories, breakthroughs, and challenges.
- Understand how brands reflect and shape cultural values and global trends.
- Examine the impact of technological advancements on branding strategies.
- Gain insights into the future trends in branding in a rapidly changing world.
- A must-read for anyone interested in the intersection of business, culture, and history.
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