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Item #:
73981597
Words That Work: Its Not What You Say, Its What People Hear Hardcover January 2, 2007
Item #:
73981597
ETB 6931
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country
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What Stands Out
Effective Communication
Focuses on enhancing how messages are perceived, ensuring that communication resonates deeply with audiences for better engagement and understanding.
Practical Techniques
Offers actionable strategies and techniques that readers can implement immediately to improve their verbal and written interactions in personal and professional settings.
Expert Insights
Provides knowledge drawn from behavioral science and psychology, equipping readers with insights that elevate their persuasive capabilities and overall communication effectiveness.
Product Details
| Publisher | Grand Central Publishing |
| Publication date | January 2, 2007 |
| Edition | 1st |
| Language | English |
| Print length | 350 pages |
| ISBN-10 | 1401302599 |
| ISBN-13 | 978-1401302597 |
| Item Weight | 1.4 pounds (640 grams) |
| Reading age | 13 years and up |
| Dimensions | 6 x 0.93 x 9 inches (15.2 x 2.4 x 22.9 cm) |
| Grade level | 8 and up |
| Country of Origin | This item will be imported from US |
| Date First Available | August 30, 2022 |
| What is in the box | Words That Work: It's... For more details, please check description/product details |
Who Should Buy?
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Business Professionals
Ideal for those in corporate settings seeking to improve communication and enhance workplace relationships effectively.
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Sales Experts
Provides valuable insights on how to persuade and connect with clients through strategic communication techniques.
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Public Speakers
Excellent resource for enhancing messaging skills to engage and resonate with diverse audiences during presentations.
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Casual Readers
Individuals looking for light reading may find this book overly focused on communication strategies and less engaging.
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Technical Specialists
Those in highly specialized fields may not find relevant applications for the communication strategies discussed in this book.
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Academic Researchers
Scholars searching for rigorous theoretical frameworks may consider this book too simplistic and lacking in scholarly depth.
Product Description
Words That Work: Its Not What You Say, Its What People Hear Hardcover January 2, 2007
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Customer Questions & Answers
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Question:
Who is the author of this book?
Answer: The author of this book is Frank Luntz, the nation's premier communications expert. -
Question:
What is the main focus of this book?
Answer: The main focus of this book is on the power of words and how they can shape business, politics, and life in general. -
Question:
What can I expect to learn from this book?
Answer: You can expect to learn the Ten Rules of Successful Communication, explore The 21 Words and Phrases for the 21st Century, and gain insights from Frank Luntz's experiences in helping Fortune 500 companies grow.
Communications Editorial Review
In "Words That Work: It's Not What You Say, It's What People Hear," the author explores the power of effective communication. While some customers found the book to be outdated and politically biased, others praised it as an excellent resource. The book offers advice on how to communicate effectively and emphasizes the importance of Considering how people interpret your words. It encourages readers to focus on the impact of their messages rather than just the content. Some readers felt that the book was too politically focused and did not provide enough practical tips for everyday communication. Additionally, a few reviewers criticized the author's tendency to ramble on in his autobiography, which they felt detracted from the overall message of the book. However, others found the book to be highly valuable, particularly in the field of marketing. They appreciated its insights and believed it provided a solid foundation for formulating effective messaging. Overall, while "Words That Work" may not be for everyone, it offers some useful advice for those interested in improving their communication skills, especially in the context of marketing and messaging.
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Pros
- Emphasizes the importance of Considering how people interpret words
- Offers valuable insights for marketing and messaging
Cons
- Tends to be politically biased and outdated
Product Price History
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ETB 6931
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Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Features & Benefits
- Discover how the tactical use of words and phrases affects what we buy, who we vote for, and what we believe in
- Learn the Ten Rules of Successful Communication
- Explore The 21 Words and Phrases for the 21st Century
- Gain insights from Frank Luntz, who has helped more than two dozen Fortune 500 companies grow
- Understand the power of choosing the right words in all aspects of life
- Find out how to talk your way out of a traffic ticket or talk your way into a raise