Item #:
16251024
Brand Meaning : Meaning, Myth and Mystique in Today's Brands by Mark Batey 2015, Trade Paperback
Item #:
16251024
ETB 15784
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What Stands Out
In-depth Analysis
This book provides a comprehensive exploration of brand meaning, blending theory and practice to equip readers with a deeper understanding of the complex dynamics that shape modern brands.
Cultural Insight
Batey delves into cultural narratives, revealing how myths and mystique influence consumer perceptions, making it an essential read for marketers seeking to build strong, resonant brands in today's competitive landscape.
Practical Frameworks
The author offers practical frameworks and strategic insights that empower businesses to effectively cultivate their brand identities, thus enhancing customer loyalty and engagement over time.
Product Details
| Item Weight | 1.2 lbs (540 grams) |
Who Should Buy?
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Marketing Professionals
Ideal for marketers seeking to deepen their understanding of brand significance and consumer perceptions in contemporary markets.
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Business Students
Perfect for business students studying branding, as it provides essential insights and frameworks for effective brand management.
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Brand Strategists
Useful for brand strategists looking to develop meaningful and memorable brand narratives that resonate with target audiences.
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Casual Readers
Not suited for casual readers or those seeking light, entertainment-focused content; it is academic and analytical.
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Technical Experts
Less relevant for technical experts or those in fields outside marketing and branding, lacking practical application for them.
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General Consumers
General consumers may find the content too complex and not directly applicable to everyday shopping experiences.
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ETB 15784
This product is not Fulfilled by Ubuy and can take minimum 10 days in delivery. We might cancel the product from the order and refund you if any issue arise with the delivery of this product.
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
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Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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