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Designing without understanding what makes people act the way they do is like exploring a new city without a map
| Publisher | New Riders Pub |
| Publication date | January 1, 2011 |
| Edition | First Edition |
| Language | English |
| Print length | 242 pages |
| ISBN-10 | 0321767535 |
| ISBN-13 | 978-0321767530 |
| Item Weight | 1.03 pounds (470 grams) |
| Dimensions | 7.25 x 0.3 x 9.25 inches (18.4 x 0.8 x 23.5 cm) |
Ideal for emerging designers seeking insights into human-centered design principles and user behavior for improved creations.
UX professionals can enhance their understanding of user needs, improving designs that engage and serve users effectively.
Marketing teams benefit from understanding user motivations, enabling them to create campaigns that resonate with target audiences.
Veteran designers may find this material too basic, lacking advanced concepts that they require for ongoing projects.
100 Things Every Designer Needs to Know About People
100 Things Every Designer Needs to Know About People is a highly recommended book for designers and marketers. It provides helpful information that is easy to read and digest. The book is praised for its interesting content and the ability to revisit it periodically for continuous learning. Readers have found it to be a fascinating and mind-opening read, challenging their existing knowledge in design and psychology. However, some readers express disappointment in the self-promotion of the author's other books in this one, and a lack of nuance in the presentation of psychological concepts. Overall, this book serves as a good introduction to the intersection of design and psychology, although it may leave readers wanting more in-depth exploration of the topics.
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