Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes)
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Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes)
Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s
Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes)
Item #: 2237643

Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes)

Item #: 2237643

ETB 5222

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Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s
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What Stands Out

Historical Insights
Explore authentic 1930s fashion trends through detailed reproductions, providing a rich context for fashion enthusiasts and historians alike.
Visual Reference
High-quality images from original Sears catalogs serve as a valuable visual tool for designers, collectors, and vintage fashion lovers seeking inspiration.
Cultural Context
The book offers a glimpse into the social and economic influences on 1930s fashion, enriching readers' understanding of the era's style evolution.

Product Details

Discover a wide range of vintage fashion and costumes from the 1930s. Browse our selection of Dover Fashion and Costumes paperback at Ubuy Ethiopia.
  • Authentic 1930s fashion sampling selected by former Costume Institute curator at the Metropolitan Museum of Art
  • 133 representative pages from rare Sears catalogs of the period (fall and spring catalogs for each year from 1930 to 1939)
  • Illustrations of men's, women's, and children's clothing, reflecting the actual fashion of the 1930s
  • Reveals simpler women's fashion designs with a more natural waistline and lower hemlines than the 1920s
  • Features the replacement of flamboyant beaded short gowns with longer evening dresses and cloche hats with berets, pillboxes, and turbans
  • Essential resource for historians, nostalgia enthusiasts, and costume designers
Publisher Dover Publications
Publication date August 1, 1986
Edition First Edition
Language English
Print length 144 pages
ISBN-10 048625108X
ISBN-13 978-0486251080
Item Weight 2.31 pounds (1.05 kg)
Dimensions 9 x 0.5 x 12.25 inches (22.9 x 1.3 x 31.1 cm)
Part of series Dover Fashion and Costumes

Who Should Buy?

Suitable For
  • Fashion Historians

    Ideal for those studying fashion trends and cultural influences of the 1930s, showcasing authentic styles from the era.

  • Costume Designers

    Useful reference for designing period-specific costumes for theater, film, or events that require 1930s fashion accuracy.

  • Vintage Clothing Enthusiasts

    Perfect for collectors and fans of vintage fashion, providing inspiration and insights into the clothing styles of the decade.

Not Suitable For
  • Modern Fashion Lovers

    Users seeking contemporary fashion trends may find this 1930s focused book less relevant to current styles.

Product Description

Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes)

Have any Query? Chat with us

Customer Questions & Answers

  • Question: What is the primary focus of 'Everyday Fashions of the Thirties As Pictured in Sears Catalogs'?

    Answer: This book primarily focuses on documenting and showcasing the everyday fashion trends of the 1930s, as depicted in the Sears catalogs of that era. It offers a unique glimpse into the styles that were popular among consumers during the Great Depression, highlighting the practicality and creativity in fashion. Readers can gain insights into how these styles influenced later trends, making it a valuable resource for fashion historians, vintage enthusiasts, or anyone interested in the social history of that time.
  • Question: Who is the target audience for this book?

    Answer: The target audience for 'Everyday Fashions of the Thirties' includes fashion history enthusiasts, students of design, and collectors of vintage attire. It appeals to those interested in understanding societal norms and fashion evolution during the Depression era. Additionally, costume designers and filmmakers looking for authentic references will find this book invaluable for recreating the aesthetics of the 1930s in their projects.
  • Question: What type of illustrations can readers expect in this book?

    Answer: Readers can expect a rich array of illustrated pages featuring actual Sears catalog imagery from the 1930s. The illustrations capture an extensive range of clothing styles, fabrics, and accessories that were popular at the time. This visual representation provides a comprehensive view into the fashion of the decade, often accompanied by detailed descriptions, which enhances the understanding of style nuances and trends prevalent during that period.
  • Question: How can this book be useful for costume designers?

    Answer: Costume designers can utilize this book as a primary reference for accurately illustrating the fashion of the 1930s. The detailed visuals serve as an authentic guide to choosing fabrics, colors, and styles for theatrical productions, films, or even cosplay. By understanding the aesthetics of the time, designers can create costumes that effectively reflect the social and economic conditions of that era.
  • Question: What themes are explored in the context of 1930s fashion in this book?

    Answer: The book explores various themes including the impact of the Great Depression on fashion, the shift in consumer behavior, and the rise of ready-to-wear clothing. These themes provide context to the reasons behind certain styles and choices in clothing, revealing how fashion not only reflects personal expression but also societal challenges and innovations during difficult times.
  • Question: Can this book help in understanding the evolution of modern fashion?

    Answer: Yes, this book can significantly aid in understanding the evolution of modern fashion by showcasing how 1930s styles laid the groundwork for many contemporary trends. Analyzing past fashion choices illuminates how historical events shape design and consumer preferences, providing modern designers with inspiration and insight into creating innovative yet nostalgic pieces in today's market.
  • Question: What kind of additional content does this book provide beyond illustrations?

    Answer: In addition to illustrations, the book typically includes insightful commentary, historical context regarding the fashion of the time, and perhaps anecdotes relating to everyday life and consumer experiences. This comprehensive narrative enriches readers' understanding of the fashion industry during the 1930s and how it interacted with societal changes and advancements.
  • Question: Are there any considerations for how the book represents women’s fashion specifically?

    Answer: The book places a strong emphasis on women's fashion, examining how 1930s styles catered to the practical needs and aesthetic desires of women during that time. It explores various clothing items, such as dresses, blouses, and skirts, while also showcasing the adaptability of women’s clothing in response to social changes. This focused analysis lends insight into the evolving roles and representations of women within society.
  • Question: How does this book compare to other fashion history books?

    Answer: This book distinguishes itself by providing a specific focus on Sears catalogs, which were widely accessible to the average consumer in the 1930s. Many fashion history books may cover broader topics, whereas this title offers a niche perspective that combines cultural history with consumer trends. Its unique approach allows for a deeper understanding of everyday fashion influences, setting it apart from other historical analyses.
  • Question: Where can I buy 'Everyday Fashions of the Thirties As Pictured in Sears Catalogs'?

    Answer: You can purchase 'Everyday Fashions of the Thirties As Pictured in Sears Catalogs' from Ubuy in Ethiopia. Ubuy offers a wide range of products, including books on fashion history, making it a reliable option for those looking to explore this unique title.

Stella Blum (Editor) Format: Paperback Textile & Costume Editorial Review

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Features & Benefits

  • Stella Blum selected and reproduced 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939).
  • The catalog provides historically accurate sampling of authentic 1930s fashion.
  • The fashions were geared as closely as possible to the prevailing tastes of the American people.
  • The catalog offers designers an essential resource and is a rare picture of how an average American dressed during the 1930s.
  • Men, women, and children's fashion designs reflect more traditional and affordable materials and simpler styles.
  • For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats were replaced by berets, pillboxes, and turbans.

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