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On Intelligence
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On Intelligence
Jeff Hawkins, the man who created the PalmPilot, develops a powerful theory of how the human brain works, explaining why computers are not intelligent and how, based on this new theory, we can finally build intelligent machines.
On Intelligence
Item #: 40583957

On Intelligence

Item #: 40583957

ETB 3586

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Jeff Hawkins, the man who created the PalmPilot, develops a powerful theory of how the human brain works, explaining why computers are not intelligent and how, based on this new theory, we can finally build intelligent machines.
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What Stands Out

Insightful Analysis
Offers a profound exploration of intelligence, blending philosophy and cognitive science, providing readers with a deeper understanding of human and artificial intelligence.
Accessible Language
Written in clear, engaging prose ideal for both scholars and general readers, facilitating a comprehensive grasp of complex ideas without overwhelming jargon.
Provocative Ideas
Challenges conventional views on intelligence, encouraging critical thinking and discussion, making it a compelling read for anyone interested in the future of cognitive studies.

Product Details

Get the Paperback edition of On Intelligence by Jeff Hawkins. Explore the fascinating relationship between the brain and intelligent machines. Available at Ubuy, your Ethiopia.
  • Written by Jeff Hawkins, inventor of the PalmPilot and Treo smart phone
  • Presents a new theory of intelligence and brain function
  • Explains why computers are not intelligent
  • Describes the brain as a memory system that stores experiences and makes predictions based on them
  • Shows how understanding the brain can lead to the creation of intelligent machines
  • Co-authored with science writer Sandra Blakeslee
Publisher St. Martin's Griffin
Publication date August 1, 2005
Edition Reprint
Language English
Print length 272 pages
ISBN-10 0805078533
ISBN-13 978-0805078534
Item Weight 8.6 ounces (243.81 grams)
Dimensions 5.45 x 0.8 x 8.25 inches (13.8 x 2 x 21 cm)

Who Should Buy?

Suitable For
  • Cognitive Science Enthusiasts

    Individuals interested in the mechanics of intelligence and cognitive science will find valuable insights in this book.

  • Philosophers of Mind

    This book offers philosophical explorations that will appeal to those studying consciousness and the nature of intelligence.

  • AI Researchers

    Professionals working in artificial intelligence will benefit from the author's insights into cognitive processes and their implications.

Not Suitable For
  • Casual Readers

    Those looking for light reading may find the book's dense concepts and academic style challenging and unengaging.

Product Description

On Intelligence

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Customer Questions & Answers

  • Question: What is 'On Intelligence' about?

    Answer: 'On Intelligence' is a compelling exploration of the mechanisms behind intelligence by Jeff Hawkins. It delves into the science of how the brain perceives and processes information, proposing a theory based on the brain’s architecture and the importance of memory. The book combines theories from neuroscience and machine learning, making it a significant read for anyone interested in cognitive science or artificial intelligence. For instance, readers will find a detailed explanation of how predictive processing shapes behavior and learning in both humans and machines.
  • Question: Who is the author of 'On Intelligence'?

    Answer: The author of 'On Intelligence' is Jeff Hawkins, a renowned neuroscientist and entrepreneur. He is best known for founding Palm Computing and Handspring, leading innovations in mobile computing. Hawkins has dedicated a significant portion of his career to understanding the workings of the brain and how they can inform artificial intelligence. His insights not only reflect his background in technology but also his extensive research in neuroscience. This unique blend makes the book particularly engaging for both tech enthusiasts and those curious about human cognition.
  • Question: What are the key concepts discussed in 'On Intelligence'?

    Answer: 'On Intelligence' presents several key concepts, including the idea of memory-based recognition, the predictive nature of the brain, and the significance of a hierarchical memory system. Hawkins argues that intelligence arises from the brain's ability to predict sensory inputs based on past experiences, thus allowing it to anticipate and respond to future events. These concepts are backed by scientific research and provide framework for understanding both human cognition and the development of AI. Readers can apply these ideas in fields ranging from psychology to computer science.
  • Question: Is 'On Intelligence' suitable for beginners in neuroscience?

    Answer: Yes, 'On Intelligence' is quite suitable for beginners interested in neuroscience and artificial intelligence. Hawkins presents complex concepts in an accessible manner, utilizing clear language and relatable examples. The book balances theoretical discussions with practical applications, making it relevant for both novices and those seeking a deeper understanding of intelligence. Whether you're a student, a professional in a tech field, or simply a curious reader, you'll find valuable insights that can spark further interest in the subject.
  • Question: What impact has 'On Intelligence' had on the field of AI?

    Answer: 'On Intelligence' has significantly influenced discussions surrounding artificial intelligence, particularly with its emphasis on the brain's predictive capabilities. Hawkins’ theories support the idea that mimicking human cognitive processes could lead to more effective AI systems. As AI continues to evolve, many researchers and developers refer to Hawkins’ concepts when creating algorithms that simulate human-like learning and problem-solving abilities. This relationship between neuroscience and AI has opened new avenues for research and innovation in technology, reinforcing the book's importance in contemporary discussions on intelligence.
  • Question: Can 'On Intelligence' be considered a scientific textbook?

    Answer: 'On Intelligence' is not a traditional scientific textbook; rather, it is a popular science book that conveys complex ideas in an engaging narrative. While it is grounded in scientific principles and research, Hawkins focuses on storytelling to make concepts relatable and understandable for general readers. This approach allows individuals without a scientific background to grasp fundamental theories about intelligence and the brain's workings. The book serves as both an informative piece and an invitation to delve deeper into neuroscience and AI.
  • Question: What are some real-world applications of the theories in 'On Intelligence'?

    Answer: The theories presented in 'On Intelligence' have numerous real-world applications, particularly in AI development, education, and cognitive behavioral therapy. For example, AI developers can utilize Hawkins’ insights on memory and prediction to enhance machine learning algorithms, allowing AI systems to become more intuitive and responsive over time. In educational contexts, the predictive framework can inform teaching strategies that align with how the brain processes information. Furthermore, cognitive therapies can incorporate these theories to improve methods for treating learning disorders by focusing on memory engagement.
  • Question: How does 'On Intelligence' differ from other books on AI?

    Answer: 'On Intelligence' distinguishes itself from other books on AI through its unique integration of neuroscience with artificial intelligence principles. While many texts focus solely on algorithms or technical aspects, Hawkins explores the underlying cognitive processes that drive intelligence—highlighting the importance of understanding human cognition in relation to machine learning. This holistic view encourages readers to think critically about AI's development and its potential implications in society, making it a refreshing addition to the existing literature on the subject.
  • Question: Who would benefit most from reading 'On Intelligence'?

    Answer: 'On Intelligence' is beneficial for a diverse audience, including tech professionals, students in cognitive science, educators, and anyone fascinated by the workings of the human mind. Those in the fields of neuroscience and AI will gain insights into how these disciplines intersect, while educators can find valuable strategies for teaching based on Hawkins' concepts. Furthermore, general readers with a curious mindset will appreciate the engaging narrative that makes complex scientific ideas accessible. It serves as a bridge for anyone looking to understand intelligence, both human and artificial.
  • Question: Where can I buy 'On Intelligence' in Ethiopia?

    Answer: You can buy 'On Intelligence' in Ethiopia at Ubuy, which offers a wide selection of books and products. Ubuy provides a user-friendly shopping experience, ensuring you find the edition that best fits your reading preferences. Additionally, Ubuy often features different formats, such as hardcover, paperback, or digital, making it convenient for you to choose how you’d like to enjoy the book. With reliable support and an extensive catalog, Ubuy is a great option for acquiring this insightful work.

Intelligence & Semantics Editorial Review

"On Intelligence" by Jeff Hawkins proposes a new understanding of the brain that can lead to the creation of truly intelligent machines. The author explains that the neocortex works by repeating the same functional subunits all over the cortex, creating a model of what is happening and anticipating what will happen next. Hawkins hypothesizes a standard neural circuit, a predictor-comparator circuit, that repeats through all 10-11 layers from input to output. The book offers an interesting hypothesis and outlines experiments to test it. Overall, the book offers a fascinating read for those interested in AI and theories of cognition.

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Pros

  • Plausible theory explained in an entertaining way
  • Offers a deepening of understanding of intelligence
  • Fascinating idea that simplifies the work on understanding brain function
  • Ties together a lot of concepts and forms a "theory of intelligence" that stays with you

Cons

  • Difficult reading as the author seems determined to convince everyone that their viewpoint is correct and everyone else's is wrong

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Features & Benefits

  • Jeff Hawkins develops a powerful theory of how the brain works.
  • Explains why computers are not intelligent
  • With a clear understanding of how the brain works, we can build intelligent machines.
  • Memory-prediction system forms the basis of intelligence, perception, creativity, and consciousness.
  • Written in an engaging style that will captivate audiences from curious to professional scientist.
  • A landmark book in its scope and clarity.

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