Item #:
17682675
Unimark International: The Design of Business and the Business Design Paperback Illustrated, October 29, 2009
Item #:
17682675
ETB 9658
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What Stands Out
Innovative Design
This book explores groundbreaking design principles that align business strategies with creativity, providing a fresh perspective for entrepreneurs and corporate leaders seeking to enhance their competitive edge.
Practical Insights
Packed with actionable insights, it helps readers implement effective design thinking to solve complex business problems, making it an essential guide for those looking to transform their business models.
Illustrated Approach
The illustrated format engages readers visually, making complex concepts easier to understand and apply, thereby enhancing the learning experience for designers and business professionals alike.
Product Details
| Item Weight | 1 lbs (450 grams) |
Who Should Buy?
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Design Professionals
Ideal for designers seeking inspiration and insights on integrating design principles in business strategy effectively.
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Business Strategists
Useful for strategists who want to understand the role of design in enhancing business models and operations.
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Students of Design
Great for students exploring the intersection of business and design in academic studies or project work.
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General Readers
May not appeal to casual readers looking for general entertainment or non-technical content outside business or design.
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Non-Designers
Not suitable for those without a background in design, as many concepts may be challenging to comprehend easily.
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Quick Reference Seekers
Not ideal for individuals looking for quick tips or solutions, as it offers in-depth discussions and analysis.
Product Description
Unimark International: The Design of Business and the Business Design Paperback Illustrated, October 29, 2009
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Editorial Review
The "Unimark International: The Design of Business and the Business of Design" book provides a comprehensive look into the history and impact of Unimark International, a design firm that was a leader in the corporate design industry from the mid-60s to the mid-70s. The book explores the firm's founding, development, aspirations, downfall, and eventual collapse, offering insights into their work in graphic design for major corporations. The reviewer compares the story of Unimark to the TV show Mad Men, highlighting the conflicts and dynamics within the business world during that era. They commend the book for its excellent research, writing, and photography, stating that it has earned a permanent place on their bookshelf and is a valuable resource for reference and inspiration. The reviewer recommends the book for those interested in understanding the evolution of design and corporate communications, tracing back to Bauhaus and Swiss Typography influences. An additional review praises the book for arriving early and in excellent condition, despite some minor damage to the corners. The reviewer still gives it a 5-star rating, emphasizing the quality of the content. Overall, "Unimark International: The Design of Business and the Business of Design" seems to be highly recommended for its historical insights, visual inspiration, and its relevance to understanding the development of design in the corporate world. **
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Pros
- Comprehensive coverage of Unimark International's history and impact
- Valuable insights into the evolution of design and corporate communications
- Excellent research, writing, and photography
- Considered a valuable resource for reference and inspiration
Cons
- Some reviewers found the book to be slightly underwhelming and lacking intimacy
Product Price History
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