The ASUS Brand Story: From Humble Beginnings to Tech Titans
Since its establishment in 1989, ASUS, a well-regarded multinational enterprise, has been acclaimed for its exceptional offerings. An array of premium personal computing devices, motherboards, display screens, graphic processing units, networking devices, business PCs and various groundbreaking technological solutions. Over time, ASUS has revolutionised its offerings as a producer of motherboards to leaders in the world of technology.
Vision and Mission
ASUS aspires to craft a realm where technology harmoniously enriches the human experience. To deliver cutting-edge, next-generation smart technologies that continue to empower users and their experiences, this brand is pushing the boundaries of innovation and design to ensure its products stay ahead in the industry.
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All ASUS products can be broadly classified into the following types:
Mobile / Handhelds
ASUS has firmly established its presence in the mobile industry with its distinctive range of smartphones and tablets. Experience innovation at its finest with ASUS tailor-made devices for tech enthusiasts. The ASUS Zenfone and ROG phones have left an indelible mark with their revolutionary features and unparalleled performance, making them the undisputed favourites of everyday users and avid gamers.
ASUS laptops themselves reflect the company's dedication to quality and excellence. Whether the elegantly slim and easily transportable ASUS ZenBook series of laptops or the entire assortment of ASUS ROG Strix gaming laptops engineered for peak performance, ASUS houses a comprehensive laptop selection catering to diverse individual requirements. At ASUS, there is a laptop for every need.
The ASUS VivoBook 17.3 Full HD PC Laptop is perfect for people searching for a larger display for enhanced productivity and entertainment. Its full HD screen delivers impressive visuals suitable for both work and play.
For gaming enthusiasts, the ASUS TUF F17 Gaming Laptop is a powerhouse with robust gaming capabilities and durability. This laptop is designed to meet the needs of modern gamers and gaming applications with ease.
If you are mostly on the move and are searching for a laptop that can serve multiple purposes, consider the ASUS VivoBook 15.6" FHD Laptop. This laptop perfectly satisfies the needs of both professionals and students.
The ASUS Chromebook CM14 Flip has a 2-in-1 design, making it the perfect option for work and leisure activities. With this Chromebook, you can easily switch between laptop and tablet modes effortlessly.
Have you heard of the ASUS VivoBook Pro 14 OLED? It is a premium alternative for professionals who desire top-notch performance and a high-quality display for their work.
Desktop / Displays
ASUS desktops and displays cater to the needs of both gamers and creative professionals. The ASUS ROG Strix GL10 gaming desktop has incredible power for gaming enthusiasts, while the ASUS ProArt series monitors provide impeccable colour accuracy for graphic designers and content creators.
Motherboards / Components
ASUS's legacy began with motherboards and continues to lead the market in this category. ASUS motherboards are synonymous with reliability and performance, making them a preferred choice among PC builders. ASUS components, such as graphics and sound cards, also enhance a user’s overall computing experience.
Networking / IoT / Servers
ASUS is at the forefront of networking technology with a diverse range of routers and networking equipment, ensuring seamless connectivity for homes and businesses. Their expertise extends to IoT devices and servers, providing robust solutions for the digital age.
ASUS accessories complement their primary product lines perfectly. Gaming peripherals like the ASUS ROG gaming mouse and keyboard enhance the gaming experience, while laptop accessories such as docking stations and sleeves offer convenience and protection.
Business PCs / Peripherals
ASUS's business-oriented products, such as the ExpertBook series and ProArt displays, cater to professionals seeking reliability and performance. ASUS business PCs are designed for productivity, while peripherals like monitors and docking stations facilitate efficient work.
Top brands in the tech market similar to ASUS include
Dell: Dell is renowned for its premium laptops and desktops, offering sleek designs and powerful performance. The XPS and Alienware series are particularly popular among consumers around the globe.
HP: HP is a trusted name in the world of technology, known for its versatile laptops, reliable desktops and high-quality printers. The HP Spectre and HP Envy series are the most eminent.
Acer: Acer offers various laptops and monitors, focusing on affordability without compromising performance. The Acer Aspire and Predator series are literally noteworthy.
Lenovo: Lenovo is a leader in the business laptop market, with its ThinkPad series being an industry standard. The Lenovo Yoga series also appeals to those seeking versatility.
Intel: Intel is a pioneer in semiconductor technology, providing processors that power many ASUS devices. Their CPUs ensure top-notch performance across ASUS's product lines.