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Item #:
224030933
Sony 77 Inch BRAVIA 8 OLED 4K HDR Smart Google TV (K-77XR80) | XR Processor with AI Technology, Dolby Vision/Atmos, Exclusive Features for
86% of respondents would recommend this to a friend
Item #:
224030933
ETB 308821
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What Stands Out
OLED Display
Experience vibrant colors and deep blacks with OLED technology, providing an immersive viewing experience that brings cinematic content to life.
PlayStation 5 Optimized
Exclusive features for PlayStation 5 enhance gaming visuals and performance, offering gamers an optimized experience with superior graphics and smooth gameplay.
Smart Google TV
With built-in Google TV, access a wide range of streaming services and personalized recommendations, making it easier to find your favorite shows and movies.
Product Details
| Display Technology | OLED |
| Resolution | 4K |
| Refresh Rate | 120 Hz |
| Aspect Ratio | 16:9 |
| Contrast Ratio | [Very High] |
| Screen Finish | Flat |
| HDR Format Supported | Dolby Vision, HDR10, HLG |
| Motion Enhancement Technology | XR Motion Clarity |
| Picture Quality Enhancement Technology | XR Clear Image, XR Processor, XR Triluminos Pro |
| Display Language Options | English |
| Display Backlight Configuration | Direct LED |
| Display Backlight Setting | Pixel-level Dimming |
| Display Backlight Technology | LED |
| Display Refresh Rate in Hertz | 120 |
| Has Color Screen | Yes |
| Screen Size | 77 Inches (195.6 cm) |
| Item Dimensions D x W x H | 16"D x 67.5"W x 39.88"H (40.6 x 171.5 x 101.3 cm) |
| Item Weight | 74.9 Pounds (33.97 kg) |
| Item Weight Without Stand | 71.2 Pounds (32.3 kg) |
| Base Width | 49.63 Inches (126.1 cm) |
| Display Size Class | 77 Inches (195.6 cm) |
| Size | 77 |
| Audio Output Mode | Surround |
| Speaker Description | Acoustic Surface Audio+ |
| Speaker Maximum Output Power | 56 Watts |
| Number of Audio Channels | 2.1 |
| Integrated Surround Sound Format | DTS Virtual:X, Dolby Atmos, Dolby TrueHD |
| Power Consumption | 597 Watts |
| Line Voltage | 100-240 VAC 50-60 Hz |
| Number of Batteries | 2 AAA batteries required. |
| Annual Energy Consumption | 449 Kilowatt Hours Per Year |
| Battery Type | AAA |
| Additional Features | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Smart Home Compatibility | Not Smart Home Compatible |
| Mounting Type | Wall Mount |
| VESA Mount Standard | 300 x 300 mm |
| Color | Black |
| Compatible Devices | Smartphone |
| Tuner Type | ATSC |
| Video Encoding | HEVC, VP9 |
| Portable | No |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand, Manuals |
| Model Name | BRAVIA 7 |
| Antenna Location | Home Viewing |
| Model Year | 2024 |
| Model Number | K77XR80 |
| Model Series | BRAVIA 8 |
| Remote Required Battery Size | AAA |
| Remote Required Battery Quantity | 2 |
| Specific Uses For Product | Entertainment |
| Manufacturer | Sony |
| UPC | 027242929937 |
| Mfr Part Number | K77XR80 |
| Unit Count | 1 Count |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Internet Applications | Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV |
| Audio Input | HDMI |
| Signal Format | ATSC |
| Total Number of HDMI Ports | 4 |
| Hardware Interface | Composite Video, HDMI, USB |
| Wireless Technology | Bluetooth, Wi-Fi |
| Screen Mirroring Technology | AirPlay 2, Google Cast |
| Bluetooth Version | 5.3 |
| Connector Type | Ethernet, HDMI, Optical, RS232C, USB |
| Total USB 2.0 Ports | 1 |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 2 |
| Content Sharing Direction | Mobile to TV |
| Number of Component Outputs | 4 |
| Total Serial Ports | 1 |
| Operating System | Google TV |
| Control Method | Remote |
| Remote Control Technology | Bluetooth |
| Controller Type | Remote Control |
| Special Feature | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Game Menu See more |
| Included Components | Power Cable, Remote Control, Stand, Manuals |
| Product Dimensions (L x W x H) | 16"D x 67.5"W x 39.88"H (40.6 x 171.5 x 101.3 cm) |
| Country of Origin | This item will be imported from US |
| Date First Available | May 08, 2024 |
Who Should Buy?
-
Gamers
Ideal for PlayStation 5 users seeking optimal gaming performance and stunning visuals with low latency.
-
Home Theaters
Perfect for creating an immersive cinema experience at home with vibrant colors and deep blacks.
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Streaming Enthusiasts
Great for users who enjoy streaming services thanks to its smart features and excellent picture quality.
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Budget Shoppers
May not be suitable for users looking for a more affordable TV option due to its premium price.
Product Description
Sony 77 Inch BRAVIA 8 OLED 4K HDR Smart Google TV (K-77XR80) | XR Processor with AI Technology, Dolby Vision/Atmos, Exclusive Features for PlayStation5, 4K movie credits included
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
What are the key features of the Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8?
Answer: The Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 is equipped with cutting-edge features like Dolby Vision HDR, which enhances color and contrast for an immersive viewing experience. Additionally, it includes Smart Google TV functionality, allowing easy access to your favorite streaming services and apps. The TV is designed to pair perfectly with PlayStation 5, optimizing gaming visuals with low input lag and high refresh rates. Use it in your home theater for an unparalleled cinematic experience or for casual streaming in your living room. -
Question:
How does Dolby Vision HDR improve my viewing experience?
Answer: Dolby Vision HDR significantly enhances your viewing by providing a wider range of colors and better brightness levels. With this technology, you can enjoy stunning contrasts, making details visible in dark scenes and bright highlights more vibrant. It's particularly beneficial for movie enthusiasts, as many films now are produced with HDR. If you’re gaming, experiencing visuals in Dolby Vision takes your PlayStation 5 games to the next level, bringing every detail to life during high-action sequences. -
Question:
Can I control the Sony BRAVIA 8 TV with voice commands?
Answer: Absolutely! The Sony BRAVIA 8 Smart Google TV is integrated with Google Assistant, allowing you to navigate your TV and control smart home devices through voice commands. This feature makes it convenient to search for shows, change settings, or even ask for recommendations without needing to use the remote. Imagine settling down on your sofa and just saying, 'Play the latest movies' to get started on your streaming journey. -
Question:
Is the Sony BRAVIA 8 compatible with Alexa or other smart home systems?
Answer: The Sony BRAVIA 8 can work with Alexa through compatible devices, allowing for seamless integration into your smart home setup. You can control your TV’s functions using voice commands from Alexa-enabled devices. Picture having your smart home ecosystem coordinated where you can say, 'Turn on the TV' and have your entire room lit and ready for your favorite show or gaming session. -
Question:
What is the advantage of the exclusive features for PlayStation 5 on this TV?
Answer: The Sony BRAVIA 8 includes unique features that optimize gameplay on the PlayStation 5, such as Auto Low Latency Mode and high refresh rates. These features minimize lag and ensure smoother motion during fast-paced games, providing competitive gamers with an edge. It's an ideal choice for dedicated gamers who require performance that can keep up with the excitement, ensuring stunning graphics and fluid gameplay for an immersive experience. -
Question:
What kind of sound experience does the BRAVIA Theater Bar 8 Sound Bar provide?
Answer: The BRAVIA Theater Bar 8 Sound Bar complements the Sony BRAVIA 8 TV with high-quality audio. It is designed to enhance your sound experience through advanced audio technologies, providing rich, cinematic sound that fills the room. This sound bar ensures that dialogues are clear and music has depth, making it great for watching movies or listening to music. Set it up in your entertainment area for an enhanced home theater experience that elevates your audio enjoyment. -
Question:
Does the Sony BRAVIA 8 have screen mirroring capabilities?
Answer: Yes, the Sony BRAVIA 8 supports screen mirroring through various platforms such as Google Cast. This feature allows you to project content from your smartphone, tablet, or laptop directly to the TV screen for a bigger view. Whether you're sharing photos from a recent trip or streaming a presentation, screen mirroring helps make viewing more interactive, perfect for family gatherings or business meetings. -
Question:
What connections and ports are available on the Sony BRAVIA 8?
Answer: The Sony BRAVIA 8 comes equipped with multiple HDMI ports, USB connections, and an Ethernet port for internet access. This versatile connectivity allows you to attach various devices such as gaming consoles, Blu-ray players, and sound systems. It also supports eARC for high-quality audio transmission to your sound bar, ensuring that your setup can handle everything from gaming to movie nights seamlessly. -
Question:
Is this TV easy to set up and configure?
Answer: Setting up the Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 is straightforward, thanks to guided setup processes and on-screen instructions. The Smart Google TV interface is user-friendly, making it easy to configure preferences and connect to Wi-Fi or external devices. Users can be up and running quickly, enjoying their favorite content with minimal hassle. It’s designed for both novice and experienced users, ensuring everyone can enjoy top-notch entertainment effortlessly. -
Question:
Where can I buy the Sony 77 Inch OLED 4K Ultra HD TV in Ethiopia?
Answer: You can purchase the Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV from Ubuy. Ubuy offers an extensive selection of electronics, providing a reliable platform for your buying needs. With a user-friendly interface and customer support, Ubuy makes the process of purchasing this premium TV hassle-free in Ethiopia. Explore their offerings to find this model along with other accessories for your setup.
Sony LED & LCD TVs K77XR80 Editorial Review
**** The Sony 55 Inch OLED 4K Ultra HD TV BRAVIA 8 has garnered a range of customer feedback highlighting both its impressive features and some areas of concern, particularly related to the interface and sound issues. The overwhelming Consensus from users is that the picture quality is exceptional. Reviewers have praised the deep, rich blacks, vibrant colors, and clarity that make viewing experiences—whether for movies or gaming—truly immersive. Many have noted that the OLED technology offers stunning visuals, particularly in darker settings, which enhances the overall entertainment value. Gamers, in particular, have found compatibility with the PlayStation 5 to be a standout feature, with mentions of seamless performance that elevates the gaming experience. Additionally, many users appreciate the built-in Google TV interface, finding it fast and user-friendly, although there are concerns regarding its overall reliability and sound handling, especially during streaming. While sound quality has been positively received by several users, with many mentioning it being satisfactory enough not to require additional soundbars, others have encountered intermittent sound dropouts that could detract from the experience. Moreover, some users have expressed dissatisfaction with the need to navigate through extensive Google privacy agreements and the TV's reliance on a smart system, leading to frustration over certain operational aspects. Despite these drawbacks, numerous customers have shared positive experiences after initial setup and updates, indicating that the television generally operates smoothly and maintains high-quality performance over time. Overall, the Sony BRAVIA 8 OLED TV is seen as a worthwhile investment for anyone prioritizing picture and sound quality, even as some interface and operational concerns remain unresolved. **
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Pros
- Exceptional picture quality with vivid colors and deep blacks
- Brilliant performance for gaming, especially with PlayStation 5
- User-friendly Google TV interface
- Good built-in sound quality for casual viewing
- Smooth motion handling for fast action scenes
Cons
- Occasional sound drop-outs with certain apps
Platform Trust & Buyer Confidence
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Mohammad
Verified buyer
“Excellent quality and original too,when ubuy send original things I will appreciate that ,I very satisfied thank you”
23 July 2026 · via Trustpilot
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“The order and delivery progress was communicated very well. Package arrived within the estimated time. Products arrived as expected in good condition.”
22-Jul-26 · via Trustpilot
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“Good supply of products. Safe payment methods, and shipment worldwide! Genuine products.”
23-Jul-26 · via Trustpilot
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“Was my first time buying a product from Ubuy, but I found it so helpful. This is reliable. Gonna place a new order!”
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- Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
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ETB 308821
Order now and get it around Saturday, August 15
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
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PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
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Features & Benefits
- Pure black contrast with over 8 million self-lit pixels.
- Billions of accurate real-world colors with XR Triluminos Pro.
- Real-time enhancement of color, contrast, and clarity with XR Processor.
- Unleash cinema-quality surround sound with 360 Spatial Sound Mapping.
- Auto-calibrated room optimized sound for the best acoustics.
- Supports Dolby Atmos, DTS:X, and IMAX Enhanced for ultimate sound experience.
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